Lightly grease 9"x13" pan or 11" springform pan. Line bottom and sides of pan with parchment paper. Lightly grease paper.
Mix together all ingredients and knead until smooth.
Place dough in lighted greased bowl, cover with plastic wrap, and let rise until doubled in bulk, about 90 minutes.
Gently deflate dough. Divide into the desired number rolls (12, 16, 20, 24, etc.). Shape each piece into a smooth ball.
Place balls in pan. Cover pan with lightly greased plastic wrap and let rise until quite puffy, 1½-2 hours.
Preheat oven to 350℉.
Bake rolls until golden brown and set, 20-25 minutes.
Remove from oven, turn out of pan onto rack, and if desired brush with melted butter.
Serve warm or at room temperature.